Enterprise Account Executive, Command

<p id="p-rc_1c633fc867ae445b-349" data-path-to-node="3"><span data-path-to-node="3,0">We’re looking for a hunter-minded Incubation Account Executive to help launch Command by Asana - our new product purpose-built for software development teams to stay in flow, catalog context, and de-risk releases in real time</span><span data-path-to-node="3,2">. In this ground-floor role, you will operate as an extended member of the GM’s team, building repeatable sales plays, navigating complex technical sales cycles, and bringing customer insights directly to Product, Marketing, and Pricing</span><span data-path-to-node="3,4">. You will partner closely with CTOs, VPs of Engineering, and cross-functional account teams to show how modern software teams can plan and execute with clarity, not theater</span><span data-path-to-node="3,6">.</span></p> <p id="p-rc_1c633fc867ae445b-350" data-path-to-node="4"><span data-path-to-node="4,0">This role is b<span class="citation-4232 citation-end-4232">ased in our San Francisco, New York, or Chicago office with an office-centric hybrid schedule</span></span><span data-path-to-node="4,2"><span class="citation-4231 citation-end-4231">. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends</span> on the type of work you do and the teams with which you partner</span><span data-path-to-node="4,4">. If you're interviewing for this role, your recruiter will share more about the in-office requirements</span><span data-path-to-node="4,6">.</span></p> <h2 data-path-to-node="5"><strong data-path-to-node="5" data-index-in-node="0">What you’ll achieve</strong></h2> <ul data-path-to-node="6"> <li> <p id="p-rc_1c633fc867ae445b-351" data-path-to-node="6,0,0"><span data-path-to-node="6,0,0,0">Build and maintain a healthy pipeline of engineering, product, developer productivity, and technology leaders</span><span data-path-to-node="6,0,0,2">.</span></p> </li> <li> <p id="p-rc_1c633fc867ae445b-352" data-path-to-node="6,1,0"><span data-path-to-node="6,1,0,0">Partner closely with Asana AEs and CSMs to identify expansion opportunities inside accounts where Asana is already used by business, product, or cross-functional teams</span><span data-path-to-node="6,1,0,2">.</span></p> </li> <li> <p id="p-rc_1c633fc867ae445b-353" data-path-to-node="6,2,0"><span data-path-to-node="6,2,0,0">Become a trusted advisor to CTOs, VPs of Engineering, Heads of Product, Engineering Operations, Developer Productivity, Platform, and Technical Program Management leaders</span><span data-path-to-node="6,2,0,2">.</span></p> </li> <li> <p id="p-rc_1c633fc867ae445b-354" data-path-to-node="6,3,0"><span data-path-to-node="6,3,0,0">Translate customer pain around sprint planning, backlog health, release forecasting, GitHub handoffs, AI-created work, bug routing, and status visibility into clear Command value narratives</span><span data-path-to-node="6,3,0,2">.</span></p> </li> <li> <p id="p-rc_1c633fc867ae445b-355" data-path-to-node="6,4,0"><span data-path-to-node="6,4,0,0">Collaborate with Product Marketing, Product Management, Sales Engineering, and Customer Success to refine the Command sales motion, surface customer feedback, and support successful adoption</span><span data-path-to-node="6,4,0,2">.</span></p> </li> <li> <p id="p-rc_1c633fc867ae445b-356" data-path-to-node="6,5,0"><span data-path-to-node="6,5,0,0">Develop and execute territory plans targeting engineering-heavy accounts with strong expansion signals</span><span data-path-to-node="6,5,0,2">.</span></p> </li> <li> <p id="p-rc_1c633fc867ae445b-357" data-path-to-node="6,6,0"><span data-path-to-node="6,6,0,0">Document customer learnings, objection patterns, competitive takeaways, and repeatable plays as Command’s go-to-market motion scales</span><span data-path-to-node="6,6,0,2">.</span></p> </li> <li> <p id="p-rc_1c633fc867ae445b-358" data-path-to-node="6,7,0"><span data-path-to-node="6,7,0,0">Champion Asana’s expansion into product and engineering organizations by showing how Command drives connected, forecast-driven execution</span><span data-path-to-node="6,7,0,2">.</span></p> </li> </ul> <h2 data-path-to-node="7"><strong data-path-to-node="7" data-index-in-node="0">About you</strong></h2> <ul data-path-to-node="8"> <li> <p id="p-rc_1c633fc867ae445b-359" data-path-to-node="8,0,0"><span data-path-to-node="8,0,0,0">Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making</span><span data-path-to-node="8,0,0,2">.</span></p> </li> <li> <p id="p-rc_1c633fc867ae445b-360" data-path-to-node="8,1,0"><span data-path-to-node="8,1,0,0">Proven B2B SaaS sales experience with significant time selling to technical or product-oriented buyers (Engineering, Product, DevOps, Platform, Developer Productivity, or TPM)</span><span data-path-to-node="8,1,0,2">.</span></p> </li> <li> <p id="p-rc_1c633fc867ae445b-361" data-path-to-node="8,2,0"><span data-path-to-node="8,2,0,0">Deep understanding of how modern software teams operate, including backlog management, cycle planning, release planning, dependency tracking, PR review, and executive status reporting</span><span data-path-to-node="8,2,0,2">.</span></p> </li> <li> <p id="p-rc_1c633fc867ae445b-362" data-path-to-node="8,3,0"><span data-path-to-node="8,3,0,0">Ability to navigate complex, multi-stakeholder sales cycles involving Engineering, Product, IT, Security, Procurement, Finance, and existing account teams</span><span data-path-to-node="8,3,0,2">.</span></p> </li> <li> <p id="p-rc_1c633fc867ae445b-363" data-path-to-node="8,4,0"><span data-path-to-node="8,4,0,0">Consistent track record of quota achievement and pipeline generation in a hunter or hybrid sales role</span><span data-path-to-node="8,4,0,2">.</span></p> </li> <li> <p id="p-rc_1c633fc867ae445b-364" data-path-to-node="8,5,0"><span data-path-to-node="8,5,0,0">Experience selling early-stage, category-expanding, or incubation products with comfort building plays from zero to one</span><span data-path-to-node="8,5,0,2">.</span></p> </li> <li> <p id="p-rc_1c633fc867ae445b-365" data-path-to-node="8,6,0"><span data-path-to-node="8,6,0,0">Strong consultative discovery and business-value storytelling skills that connect engineering workflow pain to outcomes <span class="citation-4229 citation-4230 citation-end-4230">like release predictability and faster planning-to-execution handoffs</span></span><span data-path-to-node="8,6,0,2"><span class="citation-4227 citation-4228 citation-end-4228">.</span></span></p> </li> <li> <p id="p-rc_1c633fc867ae445b-366" data-path-to-node="8,7,0"><span data-path-to-node="8,7,0,0"><span class="citation-4225 citation-4226 citation-end-4226">Familiarity with developer ecosystems (Jira, GitHub, Linear, Azure DevOps, CI/CD, AI coding agents) and modern sales technol</span><span class="citation-4225 citation-end-4225">ogy stacks</span></span><span data-path-to-node="8,7,0,2"><span class="citation-4224 citation-end-4224">.</span></span></p> </li> </ul> <p id="p-rc_1c633fc867ae445b-367" data-path-to-node="9"><span data-path-to-node="9,0"><span class="citation-4223 citation-end-4223">At Asana, we're committed to building</span> teams that include a variety of backgrounds, perspectives, <span class="citation-4221 citation-4222 citation-end-4222">and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply</span></span><span data-path-to-node="9,2"><span class="citation-4219 citation-4220 citation-end-4220">.</span></span></p> <h2 id="p-rc_1c633fc867ae445b-368" data-path-to-node="10"><span data-path-to-node="10,0"><strong data-