This mid-level General role at this company is a remote-friendly role. Key skills for this role include Marketing, Sales.
About this job on SpotdHire
This listing does not state a salary. For comparison, the median advertised pay for marketing jobs on SpotdHire is $101k a year, with most offers between $67k and $139k.
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<h2 class="p1"><span class="s1">Role Description</span></h2> <p><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">Dropbox is hiring an Integrated Campaign Strategist to architect and orchestrate</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotvejqz71zz89zgz122zz76zp18az83zz72zz122zz122zm0kfukz81zz67zz84z5z87zz75zz79z8"> marketing</span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi"> campaigns for priority product launches and evergreen marketing motions. This role turns business priorities, audience insight, and product positioning into a clear campaign strategy that defines the audience, narrative, journey, channel roles, activation sequence, and measurement plan.</span></p> <p><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotvejqz71zz89zgz122zz76zp18az83zz72zz122zz122zm0kfukz81zz67zz84z5z87zz75zz79z8">Y</span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">ou will be the steward of how these campaigns show up in market across owned, earned, and paid channels. Working across Product Marketing, Brand and Creative, C</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotvejqz71zz89zgz122zz76zp18az83zz72zz122zz122zm0kfukz81zz67zz84z5z87zz75zz79z8">omms</span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">, Web, Lifecycle, Paid Media, Content, Events, Marketing Operations, Analytics, and Sales, you will align teams around one integrated plan, connect individual activations into a coherent enterprise buyer experience, and guide the campaign from brief through launch, optimization, and learning.</span></p> <p><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">This is a senior individual contributor role for a strategist who can lead through influence, make tradeoffs in ambiguity, and balance strong market storytelling with measurable business impact. You will help Dropbox bring important product stories to enterprise audiences with greater consistency, relevance, and effectiveness.</span></p> <h2 class="p1"><span class="s1">Responsibilities</span></h2> <ul class="listtype-bullet listindent1 list-bullet1" data-testid="bullet-list" data-test-indentation="1"> <li><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">Campaign strategy architecture: </span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">Translate </span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotvejqz71zz89zgz122zz76zp18az83zz72zz122zz122zm0kfukz81zz67zz84z5z87zz75zz79z8">mid-market and enterprise</span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi"> business goals, product positioning, audience insight, and market context into integrated campaign strategies for key launches and evergreen motions, including objectives, audience, narrative, journey, channel roles, phasing, and measurement.</span></li> <li><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">Cross channel orchestration: </span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">Build and manage the integrated activation plan across owned, earned, and paid channels so that </span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotvejqz71zz89zgz122zz76zp18az83zz72zz122zz122zm0kfukz81zz67zz84z5z87zz75zz79z8">w</span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">eb, lifecycle, content, social, communications, events, partner, and media programs work as one connected campaign rather than separate channel plans.</span></li> <li><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">In</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotvejqz71zz89zgz122zz76zp18az83zz72zz122zz122zm0kfukz81zz67zz84z5z87zz75zz79z8">-</span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">market stewardship:</span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi"> Own the campaign through launch and sustainment, protecting the strategic throughline while ensuring creative, messaging, timing, and audience experience remain coherent across touchpoints and regions.</span></li> <li><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">Cross</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotvejqz71zz89zgz122zz76zp18az83zz72zz122zz122zm0kfukz81zz67zz84z5z87zz75zz79z8">-</span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">functional leadership: </span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">Establish the brief, operating rhythm, decision rights, milestones, dependencies, and readiness criteria that align Product Marketing, Brand and Creative, Communications, channel owners, Marketing Operations, </span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotvejqz71zz89zgz122zz76zp18az83zz72zz122zz122zm0kfukz81zz67zz84z5z87zz75zz79z8">Marketing Data Science</span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">, regional partners, and Sales.</span></li> <li><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">Audience and journey design:</span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi"> Define</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotvejqz71zz89zgz122zz76zp18az83zz72zz122zz122zm0kfukz81zz67zz84z5z87zz75zz79z8"> target</span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi"> audiences and buying groups, map the role of each touchpoint across the customer journey, and ensure campaign experiences respond to buyer needs, market moments, and stages of consideration.</span></li> <li><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">Performance and optimization:</span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi"> Partner with </span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotvejqz71zz89zgz122zz76zp18az83zz72zz122zz122zm0kfukz81zz67zz84z5z87zz75zz79z8">Marketing Data Science</span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi"> and channel owners to define full funnel success measures, synthesize owned, earned, and paid signals, identify what is driving or limiting performance, and recommend changes to audience, narrative, creative, sequencing, or channel mix.</span></li> <li><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi">Portfolio learning and scale:</span><span class=" author-d-iz88z86z86za0dz67zz78zz78zz74zz68zjz80zz71z9iz90za3wz122zz77zjz88zx7z66zz78zz69zbz70znpvz79z6z87z9z90zxz81zz76zz68z9z72zz71zz70zi"> Capture campaign insights, codify reusable plays, distinguish enduring strategy from launch specific execution, and apply learning across the enterprise campaign portfolio to improve future launches and evergreen motions.</span></li