Senior Manager, Lifecycle Marketing

<h2 class="p1"><span class="s1">Role Description</span></h2> <p><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zq4z86z6f62z66zz65zz65zz72zz90zfz84z5z74zcgz79zz79zxfz122zz90z6z67zz74zz88zd">As the Senior Manager of Lifecycle Marketing, you will own Dropbox’s lifecycle</span> <span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zq4z86z6f62z66zz65zz65zz72zz90zfz84z5z74zcgz79zz79zxfz122zz90z6z67zz74zz88zd">marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. You will lead a team of lifecycle marketers and build a portfolio of programs that help customers discover value, expand their use of Dropbox, and deepen their relationship with our products over time.</span></p> <p><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zq4z86z6f62z66zz65zz65zz72zz90zfz84z5z74zcgz79zz79zxfz122zz90z6z67zz74zz88zd">This is a senior people leadership role with direct accountability for business outcomes. You will set the lifecycle strategy and roadmap, determine where the team should invest, establish how programs are prioritized and measured, and stay close enough to the work to raise the quality of execution and unblock the highest-priority initiatives.</span></p> <p><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zq4z86z6f62z66zz65zz65zz72zz90zfz84z5z74zcgz79zz79zxfz122zz90z6z67zz74zz88zd">You will work closely with Product Growth, Product, Product Marketing, Data Science, Marketing Operations, and other marketing teams. Lifecycle Marketing will own customer communication strategy, channel planning, lifecycle program design, and marketing execution.</span></p> <p><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zq4z86z6f62z66zz65zz65zz72zz90zfz84z5z74zcgz79zz79zxfz122zz90z6z67zz74zz88zd">The opportunity is broader than running an email program. Dropbox has a large global customer base, multiple products, and both product-led and sales-assisted customer motions. The Head of Lifecycle Marketing will define how those pieces connect across the customer lifecycle and build the operating model needed to move from individual campaigns toward scalable growth programs.</span></p> <h2 class="p1"><span class="s1">Responsibilities</span></h2> <ul> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zq4z86z6f62z66zz65zz65zz72zz90zfz84z5z74zcgz79zz79zxfz122zz90z6z67zz74zz88zd">Own Dropbox’s lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zq4z86z6f62z66zz65zz65zz72zz90zfz84z5z74zcgz79zz79zxfz122zz90z6z67zz74zz88zd">Lead, coach, and develop a team of lifecycle marketers, with clear goals, operating rhythms, and accountability for business outcomes.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zq4z86z6f62z66zz65zz65zz72zz90zfz84z5z74zcgz79zz79zxfz122zz90z6z67zz74zz88zd">Build and manage a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zq4z86z6f62z66zz65zz65zz72zz90zfz84z5z74zcgz79zz79zxfz122zz90z6z67zz74zz88zd">Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional teams to connect lifecycle communications with activation, in-product discovery, monetization, and expansion while maintaining clear ownership across teams.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zq4z86z6f62z66zz65zz65zz72zz90zfz84z5z74zcgz79zz79zxfz122zz90z6z67zz74zz88zd">Establish a strong experimentation and measurement approach, using controlled tests, holdouts, cohort analysis, customer behavior, and revenue to determine what creates incremental impact.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zq4z86z6f62z66zz65zz65zz72zz90zfz84z5z74zcgz79zz79zxfz122zz90z6z67zz74zz88zd">Build the operating model for lifecycle marketing, including prioritization, planning, governance, and the technical and data capabilities required to execute reliably at scale.</span></li> </ul> <h2 class="p1"><span class="s1">Requirements</span></h2> <ul> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zq4z86z6f62z66zz65zz65zz72zz90zfz84z5z74zcgz79zz79zxfz122zz90z6z67zz74zz88zd">10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines, ideally in a SaaS, subscription, or product-led business.</span></li> <li><span class="thread-211275304539761470622662 attrcomment attrcommentfirst thread-211275304539761470622662-first author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zq4z86z6f62z66zz65zz65zz72zz90zfz84z5z74zcgz79zz79zxfz122zz90z6z67zz74zz88zd"><span class="comment-extra-inner-span">Significant</span></span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zq4z86z6f62z66zz65zz65zz72zz90zfz84z5z74zcgz79zz79zxfz122zz90z6z67zz74zz88zd"> people-management experience, with a track record of hiring, coaching, and leading high-performing teams.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zq4z86z6f62z66zz65zz65zz72zz90zfz84z5z74zcgz79zz79zxfz122zz90z6z67zz74zz88zd">Demonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zq4z86z6f62z66zz65zz65zz72zz90zfz84z5z74zcgz79zz79zxfz122zz90z6z67zz74zz88zd">Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zq4z86z6f62z66zz65zz65zz72zz90zfz84z5z74zcgz79zz79zxfz122zz90z6z67zz74zz88zd">Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirements.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zq4z86z6f62z66zz65zz65zz72zz90zfz84z5z74zcgz79zz79zxfz122zz90z6z67zz74zz88zd">Strong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing to turn complex inputs into clear priorities and decisions.</span></li> </ul> <h2>Preferred Qualifications</h2> <ul> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zq4z86z6f62z66zz65zz65zz72zz90zfz84z5z74zcgz79zz79zxfz122zz90z6z67zz74zz88zd">Experience leading lifecycle marketing in a product-led growth business with both self-serve and sales-assisted motions.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zq4z86z6f62z66zz65zz65zz72zz90zfz84z5z74zcgz79zz79zxfz122zz90z6z67zz74zz88zd">Experience building expansion, cross-sell, or multi-product programs across a broad existing customer base.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zq4z86z6f62z66zz65zz65zz72zz90zfz84z5z74zcgz79zz79zxfz122zz90z6z67zz74zz88zd">Experience with Iterable or comparable enterprise lifecycle and marketing automation platforms.</span></li> </ul> <h2>Durable Skills</h2> <p><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zdz87z113tz83zz67z5n8qpz80zpz89zoz69zcz76zz87zz88zz88z5gsnz85zu">AI fluency means using these tools to </span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zdz87z113tz83zz67z5n8qpz80zpz89zoz69zcz76zz87zz88zz88z5gsnz85zu"><em>amplify</em></span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zdz87z113tz83zz67z5n8qpz80zpz89zoz69zcz76zz87zz88zz88z5gsnz85zu"> human judgment, not replace it. We believe people with these skills will thrive as work and technology</span> <span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zdz87z113tz83zz67z5n8qpz80zpz89zoz69zcz76zz87zz88zz88z5gsnz85zu">continue to evolve:</span></p> <ul class="listtype-bullet listindent1 list-bullet1" data-testid="bullet-list" data-test-indentation="1"> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zdz87z113tz83zz67z5n8qpz80zpz89zoz69zcz76zz87zz88zz88z5gsnz85zu"><strong>Awareness:</strong></span> <span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4sz81zsz68zwz85z3z78zbz88z2z76zpz74z2v1z75zz67zz85zjlvz122zz122z6oaz84z">U</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotuz85zdz87z113tz83zz67z5n8qpz80zpz89zoz69zcz76zz87zz88zz88z5gsnz85zu">nderstand </span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qotv4sz81zsz68zwz85z3z78zbz88z2z76zpz74z2v1z75zz67zz85zjlvz122zz122z6oaz84z">yourself</span><span class=&qu