Director of Marketing Strategy

Dropbox

Remote · full-time

<h2 class="p1"><span class="s1">Role Description</span></h2> <p><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z">As the </span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z"><strong>Director of Marketing Strategy</strong></span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z">, you will serve as the chief operating partner and strategic advisor to the Chief Marketing Officer at Dropbox.  In this dual-engine role, you will be responsible for both </span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z"><strong>shaping our strategic growth initiatives</strong></span> <span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z h-lparen">(business</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z"> case development, B2B/B2C partnership evaluation, new GTM strategies) </span><span class="thread-626101558685973669098693 author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z">and </span><span class="thread-626101558685973669098693 author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86ztu9wz70z0bz81zz77zz83zy9z83zxuidcz75zkz77zz85zxez68zz75zf5z73z"><strong>managing</strong></span><span class="thread-626101558685973669098693 author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z"><strong> our operational infrastructure</strong></span> <span class="thread-626101558685973669098693 author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z h-lparen">(annual</span><span class="thread-626101558685973669098693 author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z"> planning, capital allocation, and budget governance).</span></p> <p><span class="thread-626101558685973669098693 author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z">The ideal candidate has the structured, first-principles thinking of a management consultant and the operational discipline to build </span><span class="thread-626101558685973669098693 author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86ztu9wz70z0bz81zz77zz83zy9z83zxuidcz75zkz77zz85zxez68zz75zf5z73z">and run </span><span class="thread-626101558685973669098693 author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z">processes that turn strategies into reality.</span></p> <h2 class="p1"><span class="s1">Responsibilities</span></h2> <p><span class="ace-all-bold-hthree"><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z"><strong>1. Strategic Initiatives & Growth Partnerships</strong></span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z s-lparen"><strong> </strong></span></span></p> <ul class="listtype-bullet listindent1 list-bullet1" data-testid="bullet-list" data-test-indentation="1"> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z"><strong>Hypothesis-Driven Problem Solving:</strong></span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z"> Frame and analyze highly ambiguous strategic questions</span> <span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z h-lparen">(e.g.,</span> <span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z h-ldquo"><em>“Should</em></span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z"><em> we pursue a new ICP for a new product?”</em></span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z"> or</span> <span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z h-ldquo"><em>“How</em></span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z"><em> do we optimize acquisition across dual B2B and B2C funnels?”</em></span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z">).</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z"><strong>Business Case Formulation:</strong></span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z"> Build quantitative models</span> <span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z h-lparen">(market</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z"> sizing, NPV, LTV/CAC) to justify major marketing investments, new channel entries, or partnership models to the executive team.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z"><strong>Partnership Structuring:</strong></span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z"> Partner with Business Development teams to commercially evaluate and structure complex, high-value brand and ecosystem alliances.</span></li> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z"><strong>Special Projects:</strong></span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z"> Lead agile, cross-functional</span> <span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z h-quot">"tiger</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z"> teams" to rapidly prototype and pilot new commercial initiatives before transitioning them to long-term operational owners.</span></li> </ul> <p><span class="ace-all-bold-hthree"><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z"><strong>2. Marketing Operations, Planning & Budget Governance</strong></span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z s-lparen"><strong> </strong></span></span></p> <ul class="listtype-bullet listindent1 list-bullet1" data-testid="bullet-list" data-test-indentation="1"> <li><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz70zwiz84zz84zxz85zz77zz70zz73z"><strong>Strategic & Financial Planning:</strong></span> <span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz81zz86ztu9wz70z0bz81zz77zz83zy9z83zxuidcz75zkz77zz85zxez68zz75zf5z73z">In partnership with marketing ops, l</span><span class=" author-d-1gg9uz65z1iz85zgdz68zmqkz84zo2qowz82z5hz72z4epz122za1sz68zz77zdxz81zz84zz65zz83zz78zz79zz
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