Head of SEO & AEO

<h1 data-path-to-node="0">Head of Global SEO/AEO</h1> <p id="p-rc_15afc26ca3fee66b-396" data-path-to-node="1"><span data-path-to-node="1,0">We’re looking for a data-driven Head of Global SEO/AEO to own our worldwide organic growth strategy and execution</span><span data-path-to-node="1,1"><sup class="superscript"></sup></span><span data-path-to-node="1,2">. In this role, you will scale SEO and Answer Engine Optimization (AEO) into high-performing acquisition channels, driving results against business-critical metrics like trial starts, MQLs, and pipeline</span><span data-path-to-node="1,3"><sup class="superscript"></sup></span><span data-path-to-node="1,4">. You will manage an in-house team alongside external agencies and contractors, pioneering our approach to AI-mediated discovery to win in the new AI-search era</span><span data-path-to-node="1,5"><sup class="superscript"></sup></span><span data-path-to-node="1,6">.</span> </p> <p id="p-rc_15afc26ca3fee66b-397" data-path-to-node="2"><span data-path-to-node="2,0">This role is b<span class="citation-7629 citation-7630 citation-end-7630">ased in our San Francisco or Dublin office with an office-centric hybrid schedule<sup class="superscript" data-turn-source-index="1"></sup></span><span class="citation-7629 citation-end-7629"><sup class="superscript" data-turn-source-index="2"></sup></span></span><span data-path-to-node="2,1"><sup class="superscript"></sup></span><span data-path-to-node="2,2"><span class="citation-7627 citation-7628 citation-end-7628">. The standard in-office days are Monday, Tuesday, and Thursday<sup class="superscript" data-turn-source-index="3"></sup></span><span class="citation-7627 citation-end-7627"><sup class="superscript" data-turn-source-index="4"></sup></span></span><span data-path-to-node="2,3"><sup class="superscript"></sup></span><span data-path-to-node="2,4"><span class="citation-7625 citation-7626 citation-end-7626">. Most Asanas have the option to work from home on Wednesdays<sup class="superscript" data-turn-source-index="5"></sup></span><span class="citation-7625 citation-end-7625"><sup class="superscript" data-turn-source-index="6"></sup></span></span><span data-path-to-node="2,5"><sup class="superscript"></sup></span><span data-path-to-node="2,6"><span class="citation-7623 citation-7624 citation-end-7624">. Working from home on Fri<sup class="superscript" data-turn-source-index="7"></sup></span><span class="citation-7623 citation-end-7623">days depends on the type of work you do and the teams with which you partner<sup class="superscript" data-turn-source-index="8"></sup></span></span><span data-path-to-node="2,7"><sup class="superscript"></sup></span><span data-path-to-node="2,8"><span class="citation-7622 citation-end-7622">. If you're inte<sup class="superscript" data-turn-source-index="9"></sup></span>rviewing for this role, your recruiter will share more about the in-office requirements</span><span data-path-to-node="2,9"><sup class="superscript"></sup></span><span data-path-to-node="2,10">.</span> </p> <h1 data-path-to-node="3">What you’ll achieve</h1> <ul data-path-to-node="4"> <li> <p id="p-rc_15afc26ca3fee66b-398" data-path-to-node="4,0,0"><span data-path-to-node="4,0,0,0">Set the global organic strategy and roadmap, owning SEO/AEO as growth channels feeding our PLG & SLG GTM motions, directly accountable for hitting trial starts (PLG) and MQLs/pipeline (SLG) targets</span><span data-path-to-node="4,0,0,1"><sup class="superscript"></sup></span><span data-path-to-node="4,0,0,2">.</span> </p> </li> <li> <p id="p-rc_15afc26ca3fee66b-399" data-path-to-node="4,1,0"><span data-path-to-node="4,1,0,0">Build the business case for investment in SEO/AEO, owning the channel forecast, budget, and reporting cadence for executive leadership</span><span data-path-to-node="4,1,0,1"><sup class="superscript"></sup></span><span data-path-to-node="4,1,0,2">.</span> </p> </li> <li> <p id="p-rc_15afc26ca3fee66b-400" data-path-to-node="4,2,0"><span data-path-to-node="4,2,0,0">Own and evolve our end-to-end AEO strategy by bringing proven frameworks, building measurement for brand visibility and citation in AI answer engines, and setting the standard for AI-mediated discovery</span><span data-path-to-node="4,2,0,1"><sup class="superscript"></sup></span><span data-path-to-node="4,2,0,2">.</span> </p> </li> <li> <p id="p-rc_15afc26ca3fee66b-401" data-path-to-node="4,3,0"><span data-path-to-node="4,3,0,0">Direct our SEO content roadmap and agent-led content strategies, recommending content that matches search/prompt intent, wins against competitors, and converts traffic</span><span data-path-to-node="4,3,0,1"><sup class="superscript"></sup></span><span data-path-to-node="4,3,0,2">.</span> </p> </li> <li> <p id="p-rc_15afc26ca3fee66b-402" data-path-to-node="4,4,0"><span data-path-to-node="4,4,0,0">Partner with Marketing Ops and Analytics to build attribution and measurement infrastructure tying organic activity directly to PLG and SLG conversion to prioritize roadmap decisions</span><span data-path-to-node="4,4,0,1"><sup class="superscript"></sup></span><span data-path-to-node="4,4,0,2">.</span> </p> </li> <li> <p id="p-rc_15afc26ca3fee66b-403" data-path-to-node="4,5,0"><span data-path-to-node="4,5,0,0">Lead technical SEO strategy (site architecture, structured data, Core Web Vitals, international/multi-region SEO) and direct content/link-building strategy</span><span data-path-to-node="4,5,0,1"><sup class="superscript"></sup></span><span data-path-to-node="4,5,0,2">.</span> </p> </li> <li> <p id="p-rc_15afc26ca3fee66b-404" data-path-to-node="4,6,0"><span data-path-to-node="4,6,0,0">Build, hire, and lead a high-performing SEO/AEO team, making critical resource decisions around agency partners and agent vs. human deployment</span><span data-path-to-node="4,6,0,1"><sup class="superscript"></sup></span><span data-path-to-node="4,6,0,2">.</span> </p> </li> <li> <p id="p-rc_15afc26ca3fee66b-405" data-path-to-node="4,7,0"><span data-path-to-node="4,7,0,0">Serve as the executive-facing SME on SEO/AEO, regularly presenting strategy, performance, and market shifts to senior leadership</span><span data-path-to-node="4,7,0,1"><sup class="superscript"></sup></span><span data-path-to-node="4,7,0,2">.</span> </p> </li> </ul> <h1 data-path-to-node="5">About you</h1> <ul data-path-to-node="6"> <li> <p id="p-rc_15afc26ca3fee66b-406" data-path-to-node="6,0,0"><span data-path-to-node="6,0,0,0">Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making</span><span data-path-to-node="6,0,0,1"><sup class="superscript"></sup></span><span data-path-to-node="6,0,0,2">.</span> </p> </li> <li> <p id="p-rc_15afc26ca3fee66b-407" data-path-to-node="6,1,0"><span data-path-to-node="6,1,0,0">10+ years in SEO with senior team leadership experience in B2B SaaS, including a proven track record of scaling organic into a major revenue-generating acquisition channel across global regions</span><span data-path-to-node="6,1,0,1"><sup class="superscript"></sup></span><span data-path-to-node="6,1,0,2">.</span> </p> </li> <li> <p id="p-rc_15afc26ca3fee66b-408" data-path-to-node="6,2,0"><span data-path-to-node="6,2,0,0">Demonstrated experience owning organic across both PLG and SLG motions, with accountability for trial star