AI GTM Specialist

<p id="p-rc_e5a03211173e7566-174" data-path-to-node="0"><span data-path-to-node="0,0">We're looking for a commercially driven, AI-fluent sales professional to join Asana's AI GTM Specialist Team</span><span data-path-to-node="0,2">. Our sales team is committed to understanding and meeting the unique needs of each customer by delivering exceptional value through tailored solutions and strategic partnerships</span><span data-path-to-node="0,4">. The AI GTM Specialist Team acts as the overlay commercial subject matter expert for Agentic Work Management—the foundation that makes Asana the operating system for Human-Agent Teams. Operating as a specialist overlay to core Account Teams, you will partner intentionally on critical deals, scale expertise across regions through enablement and playbooks, and serve as a dedicated hands-on partner to Account Executives to drive AI product revenue</span><span data-path-to-node="0,6">.</span></p> <p id="p-rc_e5a03211173e7566-175" data-path-to-node="1"><span data-path-to-node="1,0">Th<span class="citation-12158 citation-12159 citation-end-12159">is role is based in our San Francisco office with an office-centric hybrid schedule</span></span><span data-path-to-node="1,2"><span class="citation-12156 citation-12157 citation-end-12157">. The standard in-office days are Monday, Tuesday, and Thursday</span></span><span data-path-to-node="1,4"><span class="citation-12154 citation-12155 citation-end-12155">. Most Asanas have the option to work from home on Wednesdays</span></span><span data-path-to-node="1,6"><span class="citation-12152 citation-12153 citation-end-12153">. Working from home on Fridays depends</span><span class="citation-12152 citation-end-12152"> on the type of work you do and the teams with which you partner</span></span><span data-path-to-node="1,8"><span class="citation-12151 citation-end-12151">. If you're interviewing for th</span>is role, your recruiter will share more about the in-office requirements</span><span data-path-to-node="1,10">.</span></p> <h3 data-path-to-node="2">What you’ll achieve</h3> <ul data-path-to-node="3"> <li> <p id="p-rc_e5a03211173e7566-176" data-path-to-node="3,0,0"><span data-path-to-node="3,0,0,0"><strong data-path-to-node="3,0,0,0" data-index-in-node="0">Drive AI product revenue across your region:</strong> Partner with Account Executives as a co-prime on AI opportunities, owning commercial strategy, pitch co-development, business case construction, and direct customer engagement from discovery through close</span><span data-path-to-node="3,0,0,2">.</span></p> </li> <li> <p id="p-rc_e5a03211173e7566-177" data-path-to-node="3,1,0"><span data-path-to-node="3,1,0,0"><strong data-path-to-node="3,1,0,0" data-index-in-node="0">Serve as commercial subject matter expert:</strong> Advise account teams and customers on positioning, packaging, pricing strategy, and ROI across AI Studio, AI Teammates, Dash, and Stack AI</span><span data-path-to-node="3,1,0,2">.</span></p> </li> <li> <p id="p-rc_e5a03211173e7566-178" data-path-to-node="3,2,0"><span data-path-to-node="3,2,0,0"><strong data-path-to-node="3,2,0,0" data-index-in-node="0">Lead commercial NPI:</strong> Build initial talk tracks, qualification guidance, and pitch materials for new AI products moving from launch to scale</span><span data-path-to-node="3,2,0,2">.</span></p> </li> <li> <p id="p-rc_e5a03211173e7566-179" data-path-to-node="3,3,0"><span data-path-to-node="3,3,0,0"><strong data-path-to-node="3,3,0,0" data-index-in-node="0">Align with frontline sales managers:</strong> Partner closely with sales leadership and Account Executives in forecast calls, pipeline reviews, and team meetings to elevate regional AI fluency</span><span data-path-to-node="3,3,0,2">.</span></p> </li> <li> <p id="p-rc_e5a03211173e7566-180" data-path-to-node="3,4,0"><span data-path-to-node="3,4,0,0"><strong data-path-to-node="3,4,0,0" data-index-in-node="0">Build deals for speed to value:</strong> Help customers identify high-impact AI use cases, run structured proof-of-value pilots, and establish ROI metrics prior to deal close</span><span data-path-to-node="3,4,0,2">.</span></p> </li> <li> <p id="p-rc_e5a03211173e7566-181" data-path-to-node="3,5,0"><span data-path-to-node="3,5,0,0"><strong data-path-to-node="3,5,0,0" data-index-in-node="0">Represent Asana’s AI vision:</strong> Present AI strategy to senior and C-level executives, connecting Asana’s roadmap to customer digital transformation goals</span><span data-path-to-node="3,5,0,2">.</span></p> </li> <li> <p id="p-rc_e5a03211173e7566-182" data-path-to-node="3,6,0"><span data-path-to-node="3,6,0,0"><strong data-path-to-node="3,6,0,0" data-index-in-node="0">Provide field feedback:</strong> Act as a critical feedback loop to Product, Product Marketing, and R&D teams by translating customer insights and objections into actionable product input</span><span data-path-to-node="3,6,0,2">.</span></p> </li> <li> <p id="p-rc_e5a03211173e7566-183" data-path-to-node="3,7,0"><span data-path-to-node="3,7,0,0"><strong data-path-to-node="3,7,0,0" data-index-in-node="0">Serve as the regional commercial voice:</strong> Provide leadership with visibility into regional AI trends, opportunities, and risks</span><span data-path-to-node="3,7,0,2">.</span></p> </li> </ul> <h3 data-path-to-node="4">About you</h3> <ul data-path-to-node="5"> <li> <p id="p-rc_e5a03211173e7566-184" data-path-to-node="5,0,0"><span data-path-to-node="5,0,0,0">Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making</span><span data-path-to-node="5,0,0,2">.</span></p> </li> <li> <p id="p-rc_e5a03211173e7566-185" data-path-to-node="5,1,0"><span data-path-to-node="5,1,0,0">8+ years of experience in a commercial, customer-facing sales or overlay role (e.g., Account Executive, Sales Specialist) with a track record of driving revenue</span><span data-path-to-node="5,1,0,2">.</span></p> </li> <li> <p id="p-rc_e5a03211173e7566-186" data-path-to-node="5,2,0"><span data-path-to-node="5,2,0,0">Strong fluency in AI concepts (LLMs, agents, context management, MCPs, generative AI) and the ability to translate technical value into business ROI</span><span data-path-to-node="5,2,0,2">.</span></p> </li> <li> <p id="p-rc_e5a03211173e7566-187" data-path-to-node="5,3,0"><span data-path-to-node="5,3,0,0">Proven track record of developing compelling commercial narratives and pitch materials aligned to customer pain points</span><span data-path-to-node="5,3,0,2">.</span></p> </li> <li> <p id="p-rc_e5a03211173e7566-188" data-path-to-node="5,4,0"><span data-path-to-node="5,4,0,0">Executive presence with confidence leading strategic workshops and presenting AI strategy to C-suite stakeholders</span><span data-path-to-node="5,4,0,2">.</span></p> </li> <li> <p id="p-rc_e5a03211173e7566-189" data-path-to-node="5,5,0"><span data-path-to-node="5,5,0,0">Analytical approach to commercial deal structures, ROI modeling, pricing, and packaging</span><span data-path-to-node="5,5,0,2">.</span></p> </li> <li> <p id="p-rc_e5a03211173e7566-190" data-path-to-node="5,6,0"><span data-path-to-node="5,6,0,0">Experience building scalable enablement assets and delivering training to<span class="citation-12150 citation-end-12150"> sales teams</span></span><span data-path-to-node="5,6,0,2"><span class="citation-12149 citation-end-12149">.</span></span></p> </li> <li> <p id="p-rc_e5a03211173e7566-191" data-path-to-node="5,7,0"><span data-path-to-node="5,7,0,0"><span class="citation-12148 citation-end-12148">Adaptability in fast-paced environments with evolving priorities and new product introductions</span></span><span data-path-to-node="5,7,0,2"><spa