Customer Marketing & Advocacy Manager

<h1 data-path-to-node="3,0">Customer Marketing & Advocacy Manager </h1> <p> </p> <p id="p-rc_321c0b39714ed76f-278" data-path-to-node="4"><span data-path-to-node="4,0">The Customer Marketing and Advocacy team builds programs that put customers at the center of Asana’s go-to-market by cultivating strategic relationships that drive insights, engagement, and product innovation</span><span data-path-to-node="4,2">. We’re looking for a Customer Marketing & Advocacy Manager to join our team in Chicago or Vancouver to own our core advisory programs: Customer Advisory Boards (CAB), the Customer Product Council, and Lighthouse, our early-adopter validation program</span><span class="" data-path-to-node="4,4">. In this highly visible role, you will partner daily with Product, Product Marketing, Sales, and Customer Success to translate customer feedback and successes into measurable go-to-market impact a<span class="citation-18091 citation-18092 citation-18093 citation-end-18093">nd pipeline growth</span></span><span class="" data-path-to-node="4,6"><span class="citation-18088 citation-18089 citation-18090 citation-end-18090">.</span></span></p> <p id="p-rc_321c0b39714ed76f-279" data-path-to-node="5"><span class="" data-path-to-node="5,0"><span class="citation-18085 citation-18086 citation-18087 citation-end-18087">This role is based in our Chicago office with an office-centric hybrid schedule</span></span><span class="" data-path-to-node="5,2"><span class="citation-18082 citation-18083 citation-18084 citation-end-18084">. The standard in-office days are Monday, Tuesday, and Thursday</span></span><span class="" data-path-to-node="5,4"><span class="citation-18079 citation-18080 citation-18081 citation-end-18081">. Most Asanas have the option to work from home on Wedne</span><span class="citation-18079 citation-18080 citation-end-18080">sdays</span></span><span class="" data-path-to-node="5,6"><span class="citation-18077 citation-18078 citation-end-18078">. Working from home on Fridays depends on the type of work y</span><span class="citation-18077 citation-end-18077">ou do and the teams with w</span>hich you partner</span><span data-path-to-node="5,8">. If you're interviewing for this role, your recruiter will share more about the in-office requirements</span><span data-path-to-node="5,10">.</span></p> <h1 data-path-to-node="6,0">What you’ll achieve</h1> <p> </p> <ul data-path-to-node="7"> <li> <p id="p-rc_321c0b39714ed76f-280" data-path-to-node="7,0,0"><span data-path-to-node="7,0,0,0">Lead the global executive Customer Advisory Board (CAB) program across AMER and EMEA as a year-round value exchange, owning recruitment, membership growth, agenda design, and event experiences</span><span data-path-to-node="7,0,0,2">.</span></p> </li> <li> <p id="p-rc_321c0b39714ed76f-281" data-path-to-node="7,1,0"><span data-path-to-node="7,1,0,0">Own the Lighthouse early adopter program in close partnership with UXR, Product, and Product Marketing, driving customer selection, narrative inputs, participant experience, and customer-approved proof points for Tier 1 launches</span><span data-path-to-node="7,1,0,2">.</span></p> </li> <li> <p id="p-rc_321c0b39714ed76f-282" data-path-to-node="7,2,0"><span data-path-to-node="7,2,0,0">Partner on the Product Council customer feedback forum by advising on participant experience, engaging advocates, and connecting member insights to wider advocacy opportunities</span><span data-path-to-node="7,2,0,2">.</span></p> </li> <li> <p id="p-rc_321c0b39714ed76f-283" data-path-to-node="7,3,0"><span data-path-to-node="7,3,0,0">Establish governance, sequencing, and measurement across all advisory programs, building feedback reporting loops to show how customer input shapes product and go-to-market strategies</span><span data-path-to-node="7,3,0,2">.</span></p> </li> <li> <p id="p-rc_321c0b39714ed76f-284" data-path-to-node="7,4,0"><span data-path-to-node="7,4,0,0">Partner with Marketing, Sales, and Customer Success to identify strategic customer stories and translate them into multi-format assets, including case studies, customer films, speaker engagements, and media opportunities</span><span data-path-to-node="7,4,0,2">.</span></p> </li> <li> <p id="p-rc_321c0b39714ed76f-285" data-path-to-node="7,5,0"><span data-path-to-node="7,5,0,0">Activate customer advocates across campaigns and product launches, matching the right customer voice to the right moment to support core marketing narratives</span><span data-path-to-node="7,5,0,2">.</span></p> </li> </ul> <h1 data-path-to-node="8,0">About you</h1> <p> </p> <ul data-path-to-node="9"> <li> <p id="p-rc_321c0b39714ed76f-286" data-path-to-node="9,0,0"><span data-path-to-node="9,0,0,0">Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making</span><span data-path-to-node="9,0,0,2">.</span></p> </li> <li> <p id="p-rc_321c0b39714ed76f-287" data-path-to-node="9,1,0"><span data-path-to-node="9,1,0,0">Substantial experience in B2B marketing, customer advocacy, or product marketing within an enterprise SaaS environment, including hands-on customer-facing experience</span><span data-path-to-node="9,1,0,2">.</span></p> </li> <li> <p id="p-rc_321c0b39714ed76f-288" data-path-to-node="9,2,0"><span data-path-to-node="9,2,0,0">Proven track record creating, managing, and measuring customer advisory boards, product councils, or early-adopter beta programs</span><span data-path-to-node="9,2,0,2">.</span></p> </li> <li> <p id="p-rc_321c0b39714ed76f-289" data-path-to-node="9,3,0"><span data-path-to-node="9,3,0,0">Strong program management skills with experience executing complex, multi-stakeholder programs and initiatives independently</span><span data-path-to-node="9,3,0,2">.</span></p> </li> <li> <p id="p-rc_321c0b39714ed76f-290" data-path-to-node="9,4,0"><span data-path-to-node="9,4,0,0">Collaborative leadership and cross-functional influence, with demonstrated success building trust across Product, UX Research, PMM, Sales, and executive stakeholders</span><span data-path-to-node="9,4,0,2">.</span></p> </li> <li> <p id="p-rc_321c0b39714ed76f-291" data-path-to-node="9,5,0"><span class="" data-path-to-node="9,5,0,0">Strong customer relationship skills, with the ability to navigate executive-level conversations and champion a customer-fi<span class="citation-18075 citation-18076 citation-end-18076">rst approach</span></span><span class="" data-path-to-node="9,5,0,2"><span class="citation-18073 citation-18074 citation-end-18074">.</span></span></p> </li> <li> <p id="p-rc_321c0b39714ed76f-292" data-path-to-node="9,6,0"><span class="" data-path-to-node="9,6,0,0"><span class="citation-18071 citation-18072">Skilled storyteller with experience translating customer feedback and qualitative input into compelling narratives that drive business outcome</span><span class="citation-18069 citation-18070 citation-18071 citation-18072 citation-end-18072">s</span></span><span class="" data-path-to-node="9,6,0,2"><span class="citation-18065 citation-18066 citation-18067 citation-18068 citation-end-18068">.</span></span></p> </li> <li> <p id="p-rc_321c0b39714ed76f-293" data-path-to-node="9,7,0"><span class="" data-path-to-node="9,7,0,0"><span class="citation-18061 citation-18062 citation-18063 citation-18064 citation-end-18064">Willingness and ability t</span><span class="citation-18061 citation-18062 citation-18063 citation-end-18063">o travel as needed for in-person customer events and market</span><span class="citation-18061 citation-18062 citation-end-18062">ing initiatives</span></span><span class="" data-path-to-node="9,7,0,2"><span class="citation-18059 citation-18060 citation-end-18060">.</span></span></p> </li> </ul&gt